There is always someone offering web hosting for less than £3 a month. Sometimes less than £1. The marketing is compelling — unlimited everything, free domain, one-click installs. What is there to lose?
Quite a lot, as it turns out.
We manage hosting for dozens of clients across the North East and UK. We also inherit projects from clients who started elsewhere and came to us after something went wrong. Those conversations are what informed this post.
## What you are actually buying for £2.99/month
Shared hosting at bargain prices means your website is sitting on a server alongside hundreds — sometimes thousands — of other websites. The resources that power your site are shared between all of them.
When a neighbouring site gets a traffic spike, your site slows down. When the server is overloaded, you go down. When another site on the server gets hacked or sends spam, your IP reputation suffers.
The infrastructure itself is usually fine. The problem is the density. Budget hosting providers squeeze as many sites as possible onto each server to hit their margins. That is how they offer the price they do.
## The support problem
This is where it really falls apart.
Budget hosting providers operate at scale. Thousands of customers, small margins, support handled via ticket systems with 48-72 hour response times. When something goes wrong — and at some point, something always goes wrong — you are on your own for the better part of a working week.
We have had clients come to us mid-crisis: site down, no response from their host, customers unable to place orders, panic setting in. The cost of a day's lost business, plus the emergency migration work, adds up fast.
## The hidden costs nobody advertises
Budget hosting plans often come with attractive introductory pricing that doubles or triples on renewal. The unlimited storage and bandwidth often has fair use policies buried in the terms. SSL certificates, daily backups, and staging environments are frequently add-ons that cost extra.
By the time you have added everything you actually need, the £2.99/month plan is not that far from a quality hosting plan anyway — except it still comes with the shared overcrowding and the ticket queue.
## What good hosting actually costs
Proper managed hosting for a small business website costs somewhere between £15 and £40 per month depending on requirements. For that you should expect:
- A UK-based server with good performance and genuine uptime guarantees
- Daily automated backups with tested restore procedures
- An SSL certificate included as standard
- A real human to contact when something goes wrong
- Someone who actually knows your website
That last point matters more than most people realise. When your hosting is provided by the same team who built and maintain your site, support calls are short. We already know your setup. We do not need you to explain your tech stack before we can help.
## A real example
One of our current clients moved to us from a budget provider after their eCommerce site went down on Black Friday. Their host's support ticket system had a 3-day response time. Their site was down for six hours before they found us and we got them onto our infrastructure. The cost of that six hours in lost sales was multiples of what they would have spent on a year of quality hosting.
We are not saying choose us specifically. We are saying: please choose a hosting provider based on support quality and reliability, not price. Your website is your business's shop front. Treat it accordingly.
If you want to find out more about our hosting plans, [take a look here](/services/web-hosting) or [get in touch](/contact).
Hosting
The Real Cost of Cheap Web Hosting
12 November 2024
·4 min read
·MWN Digital